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The vlog, or video blog, is an emerging content format that can help you build your brand and grow your business. Whether you’re an expert or just starting out, vlogging can be a great way to get your message heard by new and existing followers alike. But before you can start posting your first vlog, there are several things you need to know about the process.
Choosing a Topic
When you’re creating your vlog, it’s important to keep your audience in mind. You want to find topics that will attract viewers and make them keep coming back for more. This means planning ahead and taking the time to research your potential topics.
Once you have a list of possible vlog topics, choose a few that will appeal to your audience and be the best fit for your brand. For example, if you’re a lifestyle vlogger, don’t try to make a DIY or foodie vlog if your audience doesn’t like that type of content.
Adding a Logo and Intro
Before you start filming your first vlog, create your vlog intro and outro. This is a great chance to show off your personality and get your audience excited about your content. It’s also an opportunity to add your logo and a catch-phrase to help your brand stick in the minds of your viewers.
Then, you can edit your vlog video using free video editing software. These tools let you resize your videos for any platform, add captions and music, and more.
Creating the Outro
The outro of your vlog should be a reminder for your audience to check out more of what you have to offer. It can include a link to your next video, social media profiles, or any other ways they can connect with you and continue to follow your channel.
It’s vital to remember that promoting your vlog is an ongoing process, and you should always be engaging your followers with posts on your social media channels, not just when you post your vlog episodes. If you don’t, your vlog will suffer from a lack of engagement and could even lead to your account being suspended by your platform.
In addition to your vlog, you can also publish on other platforms, such as Reddit and Instagram. However, you should be mindful of how much self-promotion you post on these sites, as they often have strict rules regarding the amount of personal promotion they’re willing to allow.
Optimize Your Watch Time
YouTube and other video platforms like Facebook and Twitter use metrics to determine how well your content is performing. They track watch hours and will feature content that keeps viewers watching. For this reason, it’s important to keep your vlog short enough that people will want to watch it.
Creating your vlog is a fun and rewarding experience, but it can also be a very time-consuming process. To avoid burning out, try to publish a new vlog every day or two. This will ensure that you’re consistently creating content and bringing new viewers to your channel.
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